Zurich Insurance has removed its Z logo from social media after the letter became symbolic of support in Russia for Moscow’s Invasion of Ukraine.
The company said it was removing the logo – a white Z on a blue background – because it did not wish to be misinterpreted as supporting Russia in the conflict.
“We are briefly eliminating the usage of the letter ‘Z’ from social channels where it shows up in isolation and could be misinterpreted,” the company told Reuters in an explanation.
“We’re observing the circumstance closely and will take further actions if and when required,” the business said, following a report by The Telegraph paper in England.