Canara HSBC OBC Life Insurance will be rebranded as Canara HSBC LIFE INSURANCE COVERAGE. All existing policyholders will continue to enjoy the advantages of its current policies under the new brand identity, said the firm.
Under this partnership, the Lender is well located to provide our customers with a selection of life insurance products that best suits their needs and convenience. In addition, our banking and digital channels serve an essential medium for a company to attain their prospective customer”.
The company has embarked on a digital transformation journey and has also frequently invested in cloud-based technologies and micro-services-oriented architecture. Canara HSBC Life is developing a customer mobility platform to provide a solid digital architecture for customer support and engagement. As a result, the company has recorded 105% growth in digital sales over the last financial year, said the firm.