In front of the forthcoming Indian Premier League (IPL) 2022, ACKO Insurance has endorsed on as an associate sponsor for three teams- Kolkata Knight Riders, Gujarat Titans and Lucknow Supergiants. Forging ahead on a journey that started out with a partnership with Delhi Capitals in 2020, and expanded to include Mumbai Indians and Sunrisers Hyderabad, this season will dsicover ACKO get together with a total of six teams as their insurance partner, the business said in a statement.
This cricketing league is a great sporting property and be able to associate our brand with six of the teams gives us tremendous brand visibility, Ashish Mishra, executive vice president – marketing, ACKO, said. “These six cities are also core markets for all of us. With our on-ground activations, our aim is to bring the fans closer to the teams that they have loved over time with interactive, community-driven activities.